Basic of SEO That Can Just Not be Missed

Without performing SEO for your website, you will be missing out on potential business because your site will not be optimized for the search engines.

With a properly optimized site, you will be sure to increase exposure and gain more visibility through the various search engines. When someone searches for your business, you want your site to appear in the search engines. Even the best Houston SEO Agency will tell you that the below mentioned are basics of SEO that you can’t just miss.

Title Tag

The title tag is the single most important element in regards to SEO. It’s a piece of code that is displayed in the header of your website code to provide a description of your web pages to both your readers and the search engines. When you view a web page, the title of that page is what you see in the very top-left corner of your web browser.

Properly setup Title Tags will be different for every page and relate to the content that’s on that page. Title Tags are also used by the search engines. When someone does a search on Google for “Search Engine Optimization” you will notice the web pages that have those keywords in the title will display first.

Meta Tags

Meta Tags a piece of code that’s placed in the top header of your website to help describe your web pages to the search engines. The most common Meta Tags are the Keyword and Description Tags. Each one of these tags has a different purpose:

  •    Keyword – the Keyword Meta Tag is used to tell the search engine what topics are discussed on each page of your website. If your Keyword tags are set up correctly, they will be different for each page and reflect the content that’s on that page.
  •    Description– The Description Tag is similar to the Keyword Tags, but instead of providing keywords, you’ll be describing your web page. If a description is provided, it will most likely be used in the search results when your page displays in the search engines. As an example, your description would look like the following:

Search Engine Friendly URLs

it is the level of relevance between the URL text and the content on the corresponding web page; this relevance helps to determine a URL’s success in search engines and by extension affects the rank, placement, and success of the web page.

Relevant URLs are not only informative for your reader; search engine-friendly URLs are well-received by search engine spiders, helping to index your content accurately and are useful for increasing a website’s ranking much more than generic or dynamic URLs tend to do.

Optimized Page Content

Optimizing your website’s content is the key to success on the Internet. Optimizing content is the act of manipulating your content in a way that allows you to receive more exposure in the search engines.

When you write content for your web pages, you need to think about your reader first. You need to get in their minds and think about what they would type in the search engines to find your products, services, or business online. If you can accurately do this, you will be sure to gain more visibility in the search engines because your website content will properly reflect your target user-base and will help them locate your website more easily.

Google and Yahoo Sitemaps

Submitting your URLs to Google and Yahoo is a great way to ensure that all of your web pages and content are indexed in their search engines. There are many ways to do this, but the most recommended way is to set up an automated sitemap, using our HH Sitemap Manager. With this revolutionary product, you will eliminate a headache and manual process required to set up and manage your sitemap submissions on a daily basis.

Alt Attributes

The alt attribute is widely (and incorrectly) referred to as an alt tag; due to this skewed definition, it is commonly misunderstood as a tool-tip for an image. These are detrimental misconceptions. First of all, the alt attribute is an attribute and not a tag. The alt attribute was always intended to provide alternative information about an element; it is required for image and image maps and is not meant to be used to display a tool-tip. The alt attribute can be used for the img, area, and input elements to help provide alternative information for users who cannot display that element in their browser.

The alt attribute is helpful regarding providing alternative information to the user when their browser cannot display an image or input element. Alt attributes are the best bet for helping to increase the SEO of a website.

Companies providing SEO services in Houston will strongly advocate for having Alt attributes placed correctly, as it also has a direct impact on image rankings.

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