Basic of SEO That Can Just Not be Missed

Without performing SEO for your website, you will be missing out on potential business because your site will not be optimized for the search engines.

With a properly optimized site, you will be sure to increase exposure and gain more visibility through the various search engines. When someone searches for your business, you want your site to appear in the search engines. Even the best Houston SEO Agency will tell you that the below mentioned are basics of SEO that you can’t just miss.

Title Tag

The title tag is the single most important element in regards to SEO. It’s a piece of code that is displayed in the header of your website code to provide a description of your web pages to both your readers and the search engines. When you view a web page, the title of that page is what you see in the very top-left corner of your web browser.

Properly setup Title Tags will be different for every page and relate to the content that’s on that page. Title Tags are also used by the search engines. When someone does a search on Google for “Search Engine Optimization” you will notice the web pages that have those keywords in the title will display first.

Meta Tags

Meta Tags a piece of code that’s placed in the top header of your website to help describe your web pages to the search engines. The most common Meta Tags are the Keyword and Description Tags. Each one of these tags has a different purpose:

  •    Keyword – the Keyword Meta Tag is used to tell the search engine what topics are discussed on each page of your website. If your Keyword tags are set up correctly, they will be different for each page and reflect the content that’s on that page.
  •    Description– The Description Tag is similar to the Keyword Tags, but instead of providing keywords, you’ll be describing your web page. If a description is provided, it will most likely be used in the search results when your page displays in the search engines. As an example, your description would look like the following:

Search Engine Friendly URLs

it is the level of relevance between the URL text and the content on the corresponding web page; this relevance helps to determine a URL’s success in search engines and by extension affects the rank, placement, and success of the web page.

Relevant URLs are not only informative for your reader; search engine-friendly URLs are well-received by search engine spiders, helping to index your content accurately and are useful for increasing a website’s ranking much more than generic or dynamic URLs tend to do.

Optimized Page Content

Optimizing your website’s content is the key to success on the Internet. Optimizing content is the act of manipulating your content in a way that allows you to receive more exposure in the search engines.

When you write content for your web pages, you need to think about your reader first. You need to get in their minds and think about what they would type in the search engines to find your products, services, or business online. If you can accurately do this, you will be sure to gain more visibility in the search engines because your website content will properly reflect your target user-base and will help them locate your website more easily.

Google and Yahoo Sitemaps

Submitting your URLs to Google and Yahoo is a great way to ensure that all of your web pages and content are indexed in their search engines. There are many ways to do this, but the most recommended way is to set up an automated sitemap, using our HH Sitemap Manager. With this revolutionary product, you will eliminate a headache and manual process required to set up and manage your sitemap submissions on a daily basis.

Alt Attributes

The alt attribute is widely (and incorrectly) referred to as an alt tag; due to this skewed definition, it is commonly misunderstood as a tool-tip for an image. These are detrimental misconceptions. First of all, the alt attribute is an attribute and not a tag. The alt attribute was always intended to provide alternative information about an element; it is required for image and image maps and is not meant to be used to display a tool-tip. The alt attribute can be used for the img, area, and input elements to help provide alternative information for users who cannot display that element in their browser.

The alt attribute is helpful regarding providing alternative information to the user when their browser cannot display an image or input element. Alt attributes are the best bet for helping to increase the SEO of a website.

Companies providing SEO services in Houston will strongly advocate for having Alt attributes placed correctly, as it also has a direct impact on image rankings.

SocioSquares is a US-based premier Digital Marketing Agency. We are focused on helping brands and products leverage the power of Social media by building cutting-edge products and exceptional services.

How CFOs Use Social Media

According to the recent reports, the role of a CFO or financial officers is no longer restricted to maintaining company’s books. They are embracing social media to get their scoop on finance, or connect with friends join discussion platforms and lot more. Have you ever thought what might be the reasons that prompted these CFO’s to join the league of social media? Some of the probable reasons might be

  • Develop strategic leadership qualities.
  • Getting in touch with the social side of the investors
  • Better communication and relationships with colleagues and fellow staffs.
  • Getting a glimpse of the latest social media technologies and their effect on the market.

Below are some apparent ways through which a CFO utilizes social media

Portraying their human side – There has been a perception since ages that finance officers are all work and no play guys. Of course, they do use words like VP, CPA, Accounts, Finance, but they do have a social aspect, where they do use words like Family, friends, adventure. Most of the CFO’s these days are using the platform of social media to show their human side to the world to establish connections both personally and professionally.

Exploring varieties of social platforms – It might be quite surprised to hear, but CFO’ these days are not only on LinkedIn; you can find many of them sharing videos on YouTube, posting updates on Facebook and Instagram and joining in conversations on Twitter. They share ideas related to finance and get a glimpse of the market structure to gain knowledge about the social side of the investors. With a good follower list on any of the social media, a finance executive can influence the targeted consumer as well.

To become strategic leaders – Embracing the social media world the finance executives are playing a strategic role in circulating the present scenario of the market. Their act of reading and sharing financial news, scenarios and leadership strategies and technical invention will in every way enhance their skill of becoming strategic leaders and hence in designing better financial structure of the company.

Stronger professional relationships – There is an old saying the biggest deals are made over a dinner. Hence most of the financial officers are now working on their social image that would result in long-lasting partnerships. If you search the social media with hashtags used by the CFO or C suite employees, you will get to know what keeps them up at night. They are in favor of bringing transparency about themselves.

Twitter usage for the C-level executives’

You will find a lot of advice as to how to use Twitter for marketing and customer service executive make use of twitter. But these pieces of advice are not applicable for the C-level executives’ Twitter as these might be a distraction from their key role. However, in 2013, the reports of The Digital Policy Council showed that out of every four three country heads were inclined towards showing their twitter presence.  They were of course not sharing what they had for lunch, or sharing and tweeting on their follower which does not make sense for them.  Instead, they are utilizing the network for quite important reasons like sharing the strategic ideas and policies with fellow connections. A C-level executive uses his/her twitter account for the following practical reasons.

A personal representative – While setting up a twitter account, the profile created represents a person on the personal side. Most of the executives conned their profile with that of the organization, and thus remain connected to the significant persons of the organizations. This profile of their acts as a platform to share their ideas and messages in due course.

Invitations for following – As I have side C-level executives are very strategic about their presence on Twitter, they announce their presence on twitter quite strategically, sending invitation to people by the following methods-

  • By sending e-mail newsletter to the subscribers
  • By inviting the fellow employees, media channels, and the investors

They do not make it look like a very big deal instead they keep it a very subtle affair. The idea is not to gain publicity, by to simply announce the Twitter presence so to gain right followers.

Selective in twitting – The C-level executives ‘are very selective about whom and which tweets to follow. They do not follow people randomly as it would clutter their accounts; instead, they follow people who are important to them. The C-level executives’ tend to follow industry experts, bloggers media profiles, business rivals who share important and valuable information on industry and market scenario.

A platform for sharing ideas – The motto behind every social account is sharing be it lifestyle or ideas. The C-level executives’ choose to share ideas, rather than what they had for lunch. They retweet relevant opinions in their circle if they are worthy enough for discussion. Apart from this, they do share articles, infographics, and press releases to share their ideas and business strategies with the followers.