How CFOs Use Social Media

According to the recent reports, the role of a CFO or financial officers is no longer restricted to maintaining company’s books. They are embracing social media to get their scoop on finance, or connect with friends join discussion platforms and lot more. Have you ever thought what might be the reasons that prompted these CFO’s to join the league of social media? Some of the probable reasons might be

  • Develop strategic leadership qualities.
  • Getting in touch with the social side of the investors
  • Better communication and relationships with colleagues and fellow staffs.
  • Getting a glimpse of the latest social media technologies and their effect on the market.

Below are some apparent ways through which a CFO utilizes social media

Portraying their human side – There has been a perception since ages that finance officers are all work and no play guys. Of course, they do use words like VP, CPA, Accounts, Finance, but they do have a social aspect, where they do use words like Family, friends, adventure. Most of the CFO’s these days are using the platform of social media to show their human side to the world to establish connections both personally and professionally.

Exploring varieties of social platforms – It might be quite surprised to hear, but CFO’ these days are not only on LinkedIn; you can find many of them sharing videos on YouTube, posting updates on Facebook and Instagram and joining in conversations on Twitter. They share ideas related to finance and get a glimpse of the market structure to gain knowledge about the social side of the investors. With a good follower list on any of the social media, a finance executive can influence the targeted consumer as well.

To become strategic leaders – Embracing the social media world the finance executives are playing a strategic role in circulating the present scenario of the market. Their act of reading and sharing financial news, scenarios and leadership strategies and technical invention will in every way enhance their skill of becoming strategic leaders and hence in designing better financial structure of the company.

Stronger professional relationships – There is an old saying the biggest deals are made over a dinner. Hence most of the financial officers are now working on their social image that would result in long-lasting partnerships. If you search the social media with hashtags used by the CFO or C suite employees, you will get to know what keeps them up at night. They are in favor of bringing transparency about themselves.

Twitter usage for the C-level executives’

You will find a lot of advice as to how to use Twitter for marketing and customer service executive make use of twitter. But these pieces of advice are not applicable for the C-level executives’ Twitter as these might be a distraction from their key role. However, in 2013, the reports of The Digital Policy Council showed that out of every four three country heads were inclined towards showing their twitter presence.  They were of course not sharing what they had for lunch, or sharing and tweeting on their follower which does not make sense for them.  Instead, they are utilizing the network for quite important reasons like sharing the strategic ideas and policies with fellow connections. A C-level executive uses his/her twitter account for the following practical reasons.

A personal representative – While setting up a twitter account, the profile created represents a person on the personal side. Most of the executives conned their profile with that of the organization, and thus remain connected to the significant persons of the organizations. This profile of their acts as a platform to share their ideas and messages in due course.

Invitations for following – As I have side C-level executives are very strategic about their presence on Twitter, they announce their presence on twitter quite strategically, sending invitation to people by the following methods-

  • By sending e-mail newsletter to the subscribers
  • By inviting the fellow employees, media channels, and the investors

They do not make it look like a very big deal instead they keep it a very subtle affair. The idea is not to gain publicity, by to simply announce the Twitter presence so to gain right followers.

Selective in twitting – The C-level executives ‘are very selective about whom and which tweets to follow. They do not follow people randomly as it would clutter their accounts; instead, they follow people who are important to them. The C-level executives’ tend to follow industry experts, bloggers media profiles, business rivals who share important and valuable information on industry and market scenario.

A platform for sharing ideas – The motto behind every social account is sharing be it lifestyle or ideas. The C-level executives’ choose to share ideas, rather than what they had for lunch. They retweet relevant opinions in their circle if they are worthy enough for discussion. Apart from this, they do share articles, infographics, and press releases to share their ideas and business strategies with the followers.

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Some facts about Boston

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Economic background of Boston

Boston comes within the list of thirty most economically powerful cities in the world. As a major educational center of America, each year the universities of Boston attract many students. The main reasons for the economic growth of this city are the presence of intellect and high-class academia in the city, financial growth, the presence of high-tech companies and investment. There are many financial, banking and insurance industries in Boston. Even it is home to many printing and publishing houses of America.  Sportswear industries like Puma, Reebok, Wolverine World Wide, and Rockport have their headquarters in Boston. The head quarter of Santander Bank is in Boston. In terms of resources, professional bookkeeping services and financial help, you will get every kind of help here to grow your business.

Why you need a bookkeeper to grow your business?

As a matter of fact, professional bookkeeping services are essential not in the sense of financial help only but also to achieve your business goal. If you think that you will always stay up-to-date about the ups and downs of the market while growing your business then you cannot balance both. You need the help of outsourced bookkeeping services to help you achieve both of this together. The online bookkeeping services will always keep you updated about the market and help you grow your business.

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